A private dental clinic DUNA.
The client turned to us with a wish to redo his outdated and broken website to match all modern tendencies of today internet marketing in order to get new patients.
At the first stage we decided to develop Landing Page on sale with its further perspective of extension for SEO promotion. As an experiment we wrote an article that is sharpen by a few crucial long-tail queries for the purpose of their high ranking in searching results.
Before launching the advertising campaign, we allotted the particular phone line and email address, where all applications, appointments and people’s questions from the website will be delivered. We set up goals to track conversions. We held a small informative seminar to teach clinic’s operators “how to respond to letters and answer people’s applications the right way”. And launched… What happened? Read the result.
- Website development from scratch ( design, web page layouts, selling texts, usability, programming, functional addition ).
- The targeted contextual advertising campaign on Google Adwords.
- SMM-promotion on social medias: Facebook, Vkontakte, Intagram.
- Semantic core formation.
- SEO website promotion on searching systems.
- Website support.
After the first month we summarized:
The number of transitions by context for the first month = 1132
The average price of 1 transition = $0.11
The average CTR = 7.54% (in some ads group – up to 33%)
The number of achieved goals = 94 (conversion 3.18%)
The income from the orders made through the internet outreached the advertising outlays 3.6 times.
Our experiment became a success! After the minor external optimization for the certain inquiries the website went to the top 10 of searching results that had a positive impact on organic website traffic.
After having received the positive results, the client keeps on working with contextual advertising, and there also was made a decision to be engaged in SEO-promotion. At the moment, there are couples of works for the website extension: the semantic core is done, the design and content for the further website intervention is being prepared.
We plugged in the SSM-promotion. There were created groups on social medias (Facebook, Vkontakte). We worked out the strategy for even more comfortable communication with people (free specialists’ advice offline). Right now the targeted advertising campaign is being prepared along with stocks and drawings on regular basis in order to enlarge the audience and get new patients for the clinic from social networks.